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Social media

Younger people with mobile phones and tablets

Press and traditional media can be really helpful, but these days at lot of campaigns start online.

The Internet is a brilliant resource for campaigning - it’s a more immediate way to communicate and raise awareness, your message can travel further faster, you can reach different groups of people to more traditional media, and you can make it as easy as possible for people to get involved and interact with your campaign.

Here are some social media channels to think about trying:


Can be a really helpful tool for getting a campaign off the ground. You can create a page or a group for your campaign, publicise events, allow people to become ‘friends’ with or like your campaign, and keep your supporters up-to-date. Posting photos and updates about the campaign is a good way to build a relationship with your supporters, and online support can lead to offline volunteers. It can also act as a forum for your supporters and interested members of the public.


Can reach a wide audience and raise the profile of your campaign. Twitter can also be a good way to interact directly with decision-makers, especially your MP or Councillors. Either use a personal account, or set-up your own campaign Twitter account to get going.

An arthritis champion hashtag #arthritischampion is already out there, let us know about what you’re campaigning on locally by using it! You can also find us on Twitter via @ArthritisRUK

Online petition

Think about running a petition for your campaign, and try an online version at website like

Petitions are a great way to demonstrate your level of support in the community, in order to influence your MP and other decision-makers.

YouTube and Instagram

Sometimes words aren’t enough! Photos can tell the story of your campaign really powerfully. Trying video blogs and photos at events creates a sense of momentum and you can see the campaign grow as you build a team. You can then share your videos and photos on Facebook and Twitter!

Reminder – Remember to get permission of the people who are in your photos and videos before you use them. For anyone under 18, you'll need permission from their parents.

Here are some top tips on social media:


The great thing about the internet is that it’s an arena for new ways of campaigning, and people are constantly innovating. Over the last 5 years we’ve seen a huge change in how people use the internet, especially social media. Try things out, and don’t worry if it doesn’t work first time around.

Use it or you lose it

If you set up a Facebook page, or Twitter profile, make sure you update it regularly. If you don’t update your campaign channels enough you will lose supporters. Don’t tweet or post for the sake of it, but try to strike a balance so there’s regular and relevant content for supporters and interested people to follow.

Tip – As your team grows, think about letting other team-members take on roles, including social media. Campaigning is hard work, and as you build it up don’t be afraid to let other people help and share the load.

Advertise offline

Make sure your online and offline campaigning are linked. Don’t use different key campaign messages, and make sure you tell people about your online activity, like Facebook/Twitter/your blog address.

Say hello to us!

We’re here to help – get in touch with us via email and social media, we can retweet your activities and give you advice or support if you need it.

Don’t forget the offline world

Online campaigning is full of opportunities but don’t forget about your campaign basics. Nothing beats picking up the phone, or meeting people in person. Try to do a mix of both worlds!

Example tweets:

  • I’m campaigning to XX. Sign our petition LINK #arthritischampion
  • Today we’re meeting with @LOCALMP about CAMPAIGN. Follow our campaign for the latest > BLOG LINK.
  • Great meeting with @LOCALMP on ISSUE. He’s joined campaign to push back limits of #arthritis #arthritischampion – PHOTO with tweet.
  • 3 out 4 of our councillors are backing our campaign! Join our campaign for XX > LINK
  • The latest on our campaign in @LOCALPAPER LINK/PHOTO. To get involved get in touch!

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